In Pooja's words - Inspired by climate change activism, I began researching ways to reduce my environmental impact. What I thought would be simple swaps in my everyday life, became a nightmare when it came to my personal care products. The prevalence of "greenwashing" in the beauty industry only added to my frustration. How could my self-care routine be so harmful to our planet? Driven by this realization, I embarked on a mission to create a brand that aligned with my values. At booni doon, our zero waste ethos is at the core of everything we do. From our sustainably-sourced ingredients to our plastic-free packaging, booni doon focuses on creating effective, sustainable skincare. I'm excited to prove that you don't need to compromise on self-care when choosing to be more sustainable and couldn't be more grateful to have you on this journey with me.