Our manifesto

We believe that skincare should be fun and frustration free, regardless of skin tone and type.
We believe that the beauty landscape can be and should be more inclusive.
We believe that beauty and wellness go beyond skincare in a jar.
We believe that sharing time-tested beauty philosophies is the highest form of self-care.
We believe that culturally tested beauty narratives can inform and aid beauty routines to help all achieve their wellness goals effectively.
We believe that not all natural ingredients are good and not all synthetic ingredients are bad.
We believe that skincare formulas should be clean, but they also must perform.
We believe that high quality, innovative skincare products can be affordable.