Welcome to our store
new skincare on Joly
15% off code "Jolyfriends"
Welcome to our store
Welcome to our store
gifts with purchase
OUR PHILOSOPHY
We have dedicated ourselves to exploring the essence of beauty and its power to transform our sense of self. For us, beauty is a feeling, a state of mind and a reflection of who you are. Joly is an e-commerce experience, designed to bring a highly curated assortment, distilled beauty advice
and relevant practices to your every beauty need. We strive to offer more than "skincare-in-a-jar" to address beauty concerns, by offering quality assortment, reframing beauty narratives and sharing guided practices to help you elevate your skincare journey.
All products we offer are reviewed by our community of beauty enthusiasts, guided by our carefully set selection parameters. We are ingredient nerds and take extreme pleasure in diving deep into ingredient lists, eliminating products that contain any one of the banned ingredients (our homegrown but well-researched list of dubious ingredients).
While we strive to build an inclusive marketplace, it is also important that our brand partners hold dear similar values. But action speak louder than words, so we inspect for the reflection of inclusive philosophies in our partners’ mission, assortment, editorial as well. Once the products pass that “sniff test” they are inducted into the Joly Community.
The products are then scrutinized by an independent panel of dermatologists, estheticians, makeup artists and other beauty enthusiasts. With the discernment of our diverse panel, if the products get a “go ahead” from them, they proceed in the hurdle race to win the hearts & minds of our customers.